Duty Phone:
(937) 255-6565 Ext:
4283
Email: William Cunningham
Education:
Education
B.S.B.A. Missouri Southern University, (Joplin) 1976
M.S. Oklahoma State University, (Stillwater) 1979
Ph.D. University of Arkansas, (Fayetteville) 1986
Research Interests:
Strategic Mobility
Cost/Benefit Analysis
Econometric Modelling
Costing
Privitization and A-76 Studies
Modal Choice
Networks
Location Analysis
Supply Chain Management
RFID
Expertise:
BALANCED SCORECARD
CONSOLIDATION ANALYSIS
COSTING
CUSTOMER SERVICE OPERATIONS
ECONOMICS
FACILITY LOCATION
LOGISTICS MANAGEMENT AND ANALYSIS
MODAL CHOICES
THEORY OF CONSTRAINTS
TRANSPORTATION
Publications:
Publications
Journals
"A Green Light for Efficiency: A Comment" (with Grant Davis), Regulation, June, 1983.
"Some Potential Problems in Just-In-Time Inventory Systems: An Initial Examination," Business Insights, Spring, 1987.
"Collective Ratemaking in Trucking: An Interminable Issue" (with Grant Davis) in Transportation Practitioners Journal, Summer, 1987.
"Intrastate Deregulation in the Motor Carrier Industry: A Survey of Transportation Educators" (with James Rakowski and Neil Southern), Transportation Practitioners Journal, Fall, 1987.
"A Preliminary Analysis of the Impact of the PATCO Strike on Airline Safety" (with Grant Davis) Journal of the Transportation Research Forum, Fall, 1987.
"Coupon Redemption: A Motivational Perspective" (with Emin Babakus and Peter Tat), Journal of Consumer Marketing, Spring, 1988.
"Consumer Perceptions of Rebates" (with Emin Babakus and Peter Tat), Journal of Advertising Research, August/September, 1988.
"Motor Carrier Marketing/Pricing Strategy: A Logistical Approach" (with Grant Davis and John Ozment), Journal of the Transportation Research Forum, Fall, 1988.
"The Effects of Buyer and Vendor Problem-Solving Style on Effective Channel Management and JIT Performance" (with Marilyn Helms and Bob Booth), Journal of Midwest Marketing, Fall, 1988.
"Specialized Carriers: A TL Carrier's Marketing Segmentation Strategy" (with Kay Dobie), Journal of Transportation Management, Fall, 1989.
"Motor Carrier Fuel Efficiency and Equipment Utilization: The Effects of Deregulation" (with John Ozment and Grant Davis) Journal of the Transportation Research Forum, Fall, 1989.
"Transportation and Logistics Education in Community Colleges," (with Martin Farris), Transportation Journal, Summer, 1989.
"CATCO Inc." A Simulation Exercise in Logistics Management," (with Patrick Schul), Case Research Journal, Autumn, 1990.
"Driver Recruitment and Retention Efforts in an Era of Scarcity: Proactive Versus Reactive," (with Kay Dobie and Lynn Godwin), Journal of Transportation Management, Fall, 1990.
"Implications of New User Fees, Tariffs, and Taxes on the Inland Waterway Industry," Waterways And Transportation Review, 1991.
"Industry and Market Structural Changes in the Domestic Airline Industry: Pricing Implications" (with James Rakowski and John Gnuschke), Journal of Transportation Management, Fall, 1991.
"Stockless Inventory System for the Health Care Provider: Three Successful Applications" (with Jerry Wilson and Kevin Westbrook), Journal of Health Care Marketing, June, 1992.
"Competitive Challenges and Market Share Changes After A Dozen Years of Airline Deregulation" (with James Rakowski) Journal of Transportation Management, Fall, 1992.
"Transportation User Fees: The Government's New Source of Revenue," Business Perspectives. Spring 1992.
"Public Policy Implications of Motor Carrier Restructuring: A Decade of Experience" (with Grant Davis), Transportation Practitioners Journal, Spring 1993.
"Trucking Deregulation and the Structural Transformation of an Industry: Some Possible Distribution Channel Implications" (with James P. Rakowski), Journal of Transportation Management, Fall 1994.
"A Survey of Factors That Determine Target Markets for Potential Customers for Contract Logistics Services," (with Grant Davis), Transportation Quarterly, Autumn, 1994.
“Strategic Alliances in the International Airline Industry”, (with Milton Glisson), International Journal of Physical Distribution and Logistics Management, 1996.
“Advanced Study of Air Mobility,” (with Terrance Pohlen, Jacob Simons and Craig Brandt), Air Force Journal of Logistics, Spring 1996. NOTE: Winner of most significant article for the issue.
“Graduate Logistics Education Symposium,” (with John Ozment), Logistics Spectrum, vol.30, issue 7, September 1996.
“Advanced Study of Air Mobility: A Distance Education Approach,” (with Terrance Pohlen, Jacob Simons and Craig Brandt), Logistics Spectrum, vol.30, issue 7, September 1996.
“NAFTA, Motor Carriers, and Highway Safety” (with Kay Dobie), Journal of Transportation Management, Vol. 9, No. 2, Fall 1997.
“Developing an Evaluation Metric for an Airline Security System” (with Milton Glisson, Atef Ghobrial and Ken Flemming), Journal of Transportation Law, Logistics and Policy, Spring 1998, vol. 65, no. 3.
“The Tactical vs. Strategic Role of the C-17: An Analysis of Operation Joint Endeavor” (with Shane Hershman and Kevin Moore), Air Force Journal of Logistics, Summer, 1998. NOTE: Winner of most significant article for the issue.
“Social Exchange Behavior in Logistics Relationships: A Shipper Perspective” (with Kevin Moore), International Journal of Physical Distribution and Logistics Management, Vol. 29, no. 2, 1999.
“A Comparison of Air Force Organic Airlift and Commercial Air Express Distribution Performance” (with Travis Condon, Kevin Moore, and Kirk Patterson), Air Force Journal of Logistics, Spring, 1999.
“The Future Air Navigation System: Implementation Issues” (with Milton Glisson and Kay Dobie), Journal of Transportation Law, Logistics and Policy, Summer 1999, vol.66, no. 4.
“The Industry Structure of the Airline Industry Two Decades After Deregulation”, Journal of Transportation Law, Logistics and Policy, Fall 2000, Vol. 68, No. 1
“MICAP Shipping Policies: Are They Optimal From A Cost Standpoint?” (with Jason Masciulli), Air Force Journal of Logistics, Fall 2001.
“AFIT Graduate Students Tackle Complex Logistics Problems, Air Force Journal of Logistics, Fall 2001.
“Pitfalls of the A-76 Process” (with Justin W. Lavadour), Air Force Journal of Logistics, Winter 2001. NOTE: Winner of most significant article for the issue.
“Determining AGE Levels (with James A. MacKenna and Raymond R. Hill), Air Force Journal of Logistics, Winter 2001.
“Exploring Predatory Pricing in the Airline Industry” (with Stephan Brady), Transportation Journal, Fall 2001, Vol. 41, No. 1
“Process Mapping—Diminishing Manufacturing Sources and Materiel Shortages Reactive Management Strategy” (with Robert Overstreet and Stephen Swartz) in Shaping Tomorrow’s Logistics: Issues and Analysis. The Air Force Logistics Management Agency, February 2002.
“Depot Repair Capacity as a Criterion for Transportation Mode Selection in the Retrograde Movement of Reparable Assets” (with Stephen Swartz and Harold Kahler), Journal of Transportation Management, Spring 2004, Vol. 15, No. 1.
“Comparing ERP Supply-Chain Management Solutions” (with Patrick Holland and Kirk Patterson), Air Force Journal of Logistics, Spring 2005, Vol. XXVIV, No.1.
“User Perceptions of In-Transit Visibility Architecture Utility” (with Charles Ward and Sharon Heilmann), Air Force Journal of Logistics, forthcoming.
Conference Proceedings and Other
"The Impact of Monopsony Shippers on Motor Carrier Strategic Planning: A Modeling Approach for Initial Approximation" (with Grant Davis), Proceedings of the AMA Causal Modeling Conference, 1983.
"Motor Carrier Strategic Planning: Price and the Monopsonistic Shipper" (with Grant Davis and John Dillard), Transportation Research Forum Proceedings, 1983.
"Cross-Subsidization in the Intercity Bus Industry: An Analysis" (with Denny McCorkle) Southwestern Marketing Association Proceedings, 1986.
"Attitudinal Dimensions of Coupon Usage" (with Emin Babakus and Peter Tat), Proceedings of the Decision Sciences Institute, 1986.
"An Examination of Some Attitudinal Dimensions of Coupon Redemption" (with Emin Babakus and Peter Tat), Proceedings of the Southern Marketing Association, 1986.
"LTL Industry Structure Changes: A Case of Increasing Concentration" (with James Rakowski), Proceedings of the Southwestern Marketing Association, 1988.
"Airline Delays and Their Economic Impact" (with C.M. Kochunny), Proceedings of the Southwestern Marketing Association, 1988.
"Structural Modification of a Service Delivery System Through Computer Simulation Modeling," (with Jerry Wilson, James Rakowski and Charles Campbell), Proceedings of the American Marketing Association International Workshop: Linking Marketing and Technology Strategies, 1989.
"A Simulation Exercise in Logistics System Analysis and Design" (with Jerry Wilson, James Rakowski, and Charles Campbell), Proceedings of the Southern Marketing Association, 1989.
"Black/White Differences in Rebate Perceptions: An Exploratory Study," (with Peter Tat and Emin Babakus), Academy of Marketing Science Proceedings, 1990.
"Deregulation and the U.S. Road Haulage Industry: Possible Implications for Europe 1992," (with James P. Rakowski), Proceedings of the Atlantic Economic Society, 1990.
"Improving Service Delivery System Performance Through Computer Simulation Modeling," (with Jerry Wilson, James Rakowski and Charles Campbell), Proceedings of the International Association of Management and Marketing, 1990.
"Teaching Service Delivery System Design and Analysis Utilizing Computer Simulation Modeling" (with Jerry Wilson and James Rakowski), Proceedings of the Atlantic Marketing Association, 1990.
"The Evolution of the U.S. Airline Industry: Some Structural and Competitive Ramifications" (with James Rakowski), Proceedings of the Transportation Research Forum, 1991.
"A Framework for the Analysis of an Individual's Choice of Urban Transportation Modes" (with Mohammad M. Amini and Walter Kemmsies), Proceedings of the Transportation Research Forum, 1992.
"Current Issues in Transportation: The Waterways Perspective," Proceedings of the Transportation Research Forum, 1992.
"The Current State of User Fees in the Waterway Industry," Proceedings of the Transportation Research Forum, 1993.
"Direct Foreign Investment: Importance of Selection Criteria and Evaluation Methods" (with Jose Medina and Jim Grant), Proceedings of the Association of Marketing Theory and Practice, Spring 1993.
"Service Levels and Variances in Delivery Lead Times," (with Warren Beatty and Steve Zimmerman), Proceedings of the International Conference on Industry, Engineering, and Management Systems, 1994.
"Motor Carrier Driver Recruitment: Media Choice Decisions," (with James Rakowski and Kay Dobie), Business Trends for the 21st Century: Proceedings for the Academy of Business Administration National Conference, 1994.
"The Role of Order Time in Just-In-Time Inventory Systems" (with Steve Zimmerman and Warren Beatty), Proceedings of the Intermodal Distribution Education Academy, 1994.
"Optimal Sample Size for Random Drug Testing," (with Milton Glisson), Proceedings of the Intermodal Distribution Education Academy, 1995.
"Right-Sizing the Sample Size for Random Drug Testing in the Transportation Industry", (with Milton Glisson), International Business Practices: Contemporary Readings, 1996.
"Problems in Federally Mandated Drug Testing Requirements for the Transportation Industry", (with Milton Glisson), Proceedings of the Atlantic Marketing Association, 1995.
“The Impact of Growth and Market Composition in the U.S. International Air Travel Markets”, (with Milton Glisson, Patricia Harris, and Atef Ghobrial), Proceedings of the Intermodal Distribution Education Academy, 1996.
“The Civil Reserve Air Fleet Program: Private Sector Augmentation to Military Strategic Airlift”, (with Milton Glisson and Terrance Pohlen), Proceedings of the Transportation Research Forum, October, 1996.
“An Analysis of the Scope of NAFTA’s Transportation Impact” (with Milton Glisson, and Atef Ghobrial), Proceedings of the Intermodal Distribution Education Academy, 1997.
“Military Uses of the Inland Waterway”, Rivertalk, Spring, 1997.
“Transportation and NAFTA: Impact on Domestic Trucking Firms” (with Milton Glisson, and Atef Ghobrial), Proceedings of the Atlantic Marketing Association, October, 1997.
“Inland Waterway Uses of the Internet”, Rivertalk, Fall, 1997.
“Social Exchange Behavior in Effective Logistics Alliances: A Shipper Perspective” (with Kevin Moore), Proceedings of the Transportation Research Forum, October, 1997.
“The Future Air Navigation System: Implementation Issues” (with Milton Glisson and Kay Dobie), Proceedings of the Transportation Research Forum, October, 1997.
“Activity Based Costing for Logistics” (with Terry Pohlen and Milton Glisson), Proceedings of the Intermodal Distribution Education Academy, 1998.
“Effective Logistics Alliances and Social Exchange Behavior” (with Kevin Moore), Proceedings of the Intermodal Distribution Education Academy, 1998.
“Tools for Efficient Use of the Internet by Logisticians: The Internet Research Diskette and LogisticsWorld” (with Karen Currie), Proceedings of the Intermodal Distribution Education Academy, 1998.
“The Internet as the Sixth Form of Transportation” (with Karen Currie and Milton Glisson), Proceedings of the Intermodal Distribution Education Academy, 1999.
“An Econometric Study of Intrastate vs. Interstate Regulatory Reforms” (with Yupo Chan), Proceedings of the Annual Meeting of the Transportation Research Board, Winter 2000.
“Masters of Air Mobility: A Combination of Delivery Methods”, TRANSLOG International 2001 at SOLE International Symposium, August 2001.
“Structural Change in American Transportation: Some Marketing Management Implications,” (with James Rakowski, L. Milton Glisson, and Neil Southern), Marketing Advances in Pedagogy, Process, and Philosophy, Proceedings of the Annual Meeting of the Society for Marketing Advances, ed. Tracy Suter, New Orleans, Nov. 2001, p182.
Books, Chapters in Books, and Book Reviews
Review of China's Economic Development: Growth and Structured Change by Chuyuan Ching, Social Science Quarterly, 1982.
Chapter 18, "Elasticity" in Marketing Lecture Enrichment Series, 7th edition, by William Pride and O.C. Ferrell.
Comprehensive Forecasting Case in Professional Sales Management by Alan Bush.
Article in "International Opportunities for Small Business," in EntrepreVentures.
Review of Domestic Transportation: Practice, Theory, and Policy, 6th edition, by Roy J. Sampson, Martin T. Farris, and David L. Schrock, in Journal of Transportation Management, volume III, no. 1, Fall, 1991.
A Primer on Highway Finance (with Grant M. Davis). University Press, 1994.