Dr William A. Cunningham III is a Professor of Logistics and Supply Chain Management in the Department of Operational Sciences, Air Force Institute of Technology. Prior to joining the faculty at AFIT, he was a faculty member at The University of South Alabama, where he was also the Director of the Center for Waterways Research. He was also a faculty member at the University of Memphis, and was director of the Transportation Research Center. He has served on the board of directors of several industry groups in transportation.
He is currently on the editorial review board of The Journal of Transportation Management and is an examiner for the Certified in Transportation and Logistics professional certification by the American Society of Transportation and Logistics, and was the founding editor of the Waterways and Transportation Review. He has served on the board of directors of several industry groups in transportation.
Doctor of Philosophy (Ph.D.), Economics, University of Arkansas, 1986
Master of Science (M.S.), Economics, Oklahoma State University, 1979
Bachelor of Science in Business Administration (B.S.B.A.), Economics, Missouri Southern University, 1976
ACADEMIC HONORS AND AWARDS
AFIT Instructor of the Quarter award for the Department, Winter 2005
AFIT Instructor of the Quarter award, Spring 1996
Air Education and Training Command Team Award and Air Force Finalist for the Chief of Staff Team Excellence Award as a member of the AFIT Graduate Education Re-engineering Study Team 1996
REFEREED JOURNAL ARTICLES (*denotes student author)
“Examining the Economic Impacts of the Increased Fuel Efficiency Standards on State Gas-Tax Revenues”, (with Jason Anderson, and Seong Joo), accepted in Journal of Accounting and Finance, to be published in volume 18(6), 2018.
"An exploratory study of hours of service and its safety impact on motorists, (with Anderson, J. R*., Ogden, J. D., & Schubert-Kabban, C.) Transport Policy, 2017, 53, 161-174.
“Managing hub and Spoke Networks: A Military Case Comparing Time and Cost”, (with Joseph Skipper, Christopher Boone, and Raymond Hill), Journal of Global Business and Technology, Vol 12 No. 1, Spring 2016, pp. 33-47
“Fuel Efficiency Assessment with Data Envelope Analysis”, (with E. Kiymaz and Alan Johnson), Journal of Defense Modeling and Simulation, May 13, 2014, p.2-9.
“Civil Reserve Air Fleet: The Impact of 9/11/2001 (with S. Teague and Steve Brady)”, Journal of Transportation Law, Logistics and Policy, Vol. 79, No.20, pp. 163-191. June 2012.
“Competitive Advantage and Fuel Efficiency in Aviation” (with Adam D. Reiman and Alan Johnson), Journal of Transportation Management, Vol.22, No.2, pp.75-91. Fall/Winter 2011.
“Location Optimization of Strategic Alert Sites for Homeland Defense” (with John E Bell, Stanley E Griffis, and Jon A Eberlan), Omega, 39 (2011), pp. 151-158
“Optimal CV-22 Centralized Intermediate Repair Facility Locations and Parts Repair” (with Ryan Rowe), Air Force Journal of Logistics, Volume XXXV, Numbers 3 and 4, pp. 40-49.
“Analytical Techniques and the Air Force Logistics Readiness Officer” (with Brian Main and Daniel Mattioda), Journal of Transportation Management, Vol. 21 No. 2A, Fall 2010, pp. 33-47.
“Forward Positioning and Consolidation of Strategic Inventories” ( with Joseph B. Skipper, John E. Bell, and Daniel D. Mattioda), Journal Of Transportation Management, Vol. 21, No. 1, Spring 2010, pp. 27-41.
“User Perceptions of In-Transit Visibility Architecture Utility” (with Charles Ward and Sharon Heilmann), Air Force Journal of Logistics, Volume XXXII, Number 2, Summer 2008, pp. 92-99.
“Comparing ERP Supply-Chain Management Solutions” (with Patrick Holland and Kirk Patterson), Air Force Journal of Logistics, Spring 2005, Vol. XXVIV, No.1.
“Depot Repair Capacity as a Criterion for Transportation Mode Selection in the Retrograde Movement of Reparable Assets” (with Stephen Swartz and Harold Kahler), Journal of Transportation Management, Spring 2004, Vol. 15, No. 1.
“Process Mapping—Diminishing Manufacturing Sources and Materiel Shortages Reactive Management Strategy” (with Robert Overstreet and Stephen Swartz) in Shaping Tomorrow’s Logistics: Issues and Analysis. The Air Force Logistics Management Agency, February 2002.
“MICAP Shipping Policies: Are They Optimal From A Cost Standpoint?” (with Jason Masciulli), Air Force Journal of Logistics, Fall 2001.
“AFIT Graduate Students Tackle Complex Logistics Problems, Air Force Journal of Logistics, Fall 2001.
“Pitfalls of the A-76 Process” (with Justin W. Lavadour), Air Force Journal of Logistics, Winter 2001. NOTE: Winner of most significant article for the issue.
“Determining AGE Levels (with James A. MacKenna and Raymond R. Hill), Air Force Journal of Logistics, Winter 2001.
“Exploring Predatory Pricing in the Airline Industry” (with Stephan Brady), Transportation Journal, Fall 2001, Vol. 41, No. 1
“The Industry Structure of the Airline Industry Two Decades After Deregulation”, Journal of Transportation Law, Logistics and Policy, Fall 2000, Vol. 68, No. 1
“Social Exchange Behavior in Logistics Relationships: A Shipper Perspective” (with Kevin Moore), International Journal of Physical Distribution and Logistics Management, Vol. 29, no. 2, 1999.
“A Comparison of Air Force Organic Airlift and Commercial Air Express Distribution Performance” (with Travis Condon, Kevin Moore, and Kirk Patterson), Air Force Journal of Logistics, Spring, 1999.
“The Future Air Navigation System: Implementation Issues” (with Milton Glisson and Kay Dobie), Journal of Transportation Law, Logistics and Policy, Summer 1999, vol.66, no. 4.
“Developing an Evaluation Metric for an Airline Security System” (with Milton Glisson, Atef Ghobrial and Ken Flemming), Journal of Transportation Law, Logistics and Policy, Spring 1998, vol. 65, no. 3.
“The Tactical vs. Strategic Role of the C-17: An Analysis of Operation Joint Endeavor” (with Shane Hershman and Kevin Moore), Air Force Journal of Logistics, Summer, 1998. NOTE: Winner of most significant article for the issue.
“NAFTA, Motor Carriers, and Highway Safety” (with Kay Dobie), Journal of Transportation Management, Vol. 9, No. 2, Fall 1997.
“Airline Industry Strategic Alliances: Marketing and Policy Implications”, (with Milton Glisson, James Harris, and Janet Di Lorenzo-Aiss), International Journal of Physical Distribution and Logistics Management, 1996.
"Advanced Study of Air Mobility,” (with Terrance Pohlen, Jacob Simons and Craig Brandt), Air Force Journal of Logistics, Spring 1996. NOTE: Winner of most significant article for the issue.
“Graduate Logistics Education Symposium,” (with John Ozment), Logistics Spectrum, vol.30, issue 7, September 1996.
“Advanced Study of Air Mobility: A Distance Education Approach,” (with Terrance Pohlen, Jacob Simons and Craig Brandt), Logistics Spectrum, vol.30, issue 7, September 1996.
"Trucking Deregulation and the Structural Transformation of an Industry: Some Possible Distribution Channel Implications" (with James P. Rakowski), Journal of Transportation Management, Fall 1994.
"A Survey of Factors That Determine Target Markets for Potential Customers for Contract Logistics Services," (with Grant Davis), Transportation Quarterly, Autumn, 1994.
"Public Policy Implications of Motor Carrier Restructuring: A Decade of Experience" (with Grant Davis), Transportation Practitioners Journal, Spring 1993.
"Stockless Inventory System for the Health Care Provider: Three Successful Applications" (with Jerry Wilson and Kevin Westbrook), Journal of Health Care Marketing, June, 1992.
"Competitive Challenges and Market Share Changes After A Dozen Years of Airline Deregulation" (with James Rakowski) Journal of Transportation Management, Fall, 1992.
"Transportation User Fees: The Government's New Source of Revenue," Business Perspectives. Spring 1992.
"Implications of New User Fees, Tariffs, and Taxes on the Inland Waterway Industry," Waterways And Transportation Review, 1991.
"Industry and Market Structural Changes in the Domestic Airline Industry: Pricing Implications" (with James Rakowski and John Gnuschke), Journal of Transportation Management, Fall, 1991.
"CATCO Inc." A Simulation Exercise in Logistics Management," (with Patrick Schul), Case Research Journal, Autumn, 1990.
"Driver Recruitment and Retention Efforts in an Era of Scarcity: Proactive Versus Reactive," (with Kay Dobie and Lynn Godwin), Journal of Transportation Management, Fall, 1990.
"Specialized Carriers: A TL Carrier's Marketing Segmentation Strategy" (with Kay Dobie), Journal of Transportation Management, Fall, 1989.
"Motor Carrier Fuel Efficiency and Equipment Utilization: The Effects of Deregulation" (with John Ozment and Grant Davis) Journal of the Transportation Research Forum, Fall, 1989.
"Transportation and Logistics Education in Community Colleges," (with Martin Farris), Transportation Journal, Summer, 1989.
"Coupon Redemption: A Motivational Perspective" (with Emin Babakus and Peter Tat), Journal of Consumer Marketing, Spring, 1988.
"Consumer Perceptions of Rebates" (with Emin Babakus and Peter Tat), Journal of Advertising Research, August/September, 1988.
"Motor Carrier Marketing/Pricing Strategy: A Logistical Approach" (with Grant Davis and John Ozment), Journal of the Transportation Research Forum, Fall, 1988.
"The Effects of Buyer and Vendor Problem-Solving Style on Effective Channel Management and JIT Performance" (with Marilyn Helms and Bob Booth), Journal of Midwest Marketing, Fall, 1988.
"Collective Ratemaking in Trucking: An Interminable Issue" (with Grant Davis) in Transportation Practitioners Journal, Summer, 1987.
"Intrastate Deregulation in the Motor Carrier Industry: A Survey of Transportation Educators" (with James Rakowski and Neil Southern), Transportation Practitioners Journal, Fall, 1987.
"A Preliminary Analysis of the Impact of the PATCO Strike on Airline Safety" (with Grant Davis) Journal of the Transportation Research Forum, Fall, 1987.
"Some Potential Problems in Just-In-Time Inventory Systems: An Initial Examination," Business Insights, Spring, 1987.
"A Green Light for Efficiency: A Comment" (with Grant Davis), Regulation, June, 1983.
OTHERS - BOOKS, CHAPTERS, REVIEWS
Review of Lean Thinking for Army Logistician, 2010
"A Primer on Highway Finance," (with Grant M. Davis), University Press, 1994.
Review of "Domestic Transportation: Practice, Theory, and Policy," 6th edition, by Roy J. Sampson, Martin T. Farris, and David L. Schrock, in Journal of Transportation Management, volume III, no. 1, Fall, 1991.
Article in "International Opportunities for Small Business," in EntrepreVentures.
Review of "China's Economic Development: Growth and Structured Change," by Chuyuan Ching, Social Science Quarterly, 1982.
Chapter 18, "Elasticity," in Marketing Lecture Enrichment Series, 7th edition, by William Pride and O.C. Ferrell.
Comprehensive Forecasting Case in Professional Sales Management by Alan Bush.